I specialize in Content Marketing. After a decade in the advertising business, I became heartily convinced that earning, tending and growing your own audience makes far better marketing sense than renting somebody else's. The content your company creates - website, email marketing, social media, videos, blogs - can tell your story like no other marketing tactic, providing your customers and prospects with more opportunities to become engaged, and greater incentive to continue following the story you're telling.
Here are some of the advantages of Content Marketing:
- Content is an asset you own; advertising is an expense.
- Search engines love content. The more you create, the more you show up.
- The ROI of content marketing increases with your audience size. And it helps grow the audience itself, so it creates its own virtuous cycle.
- Differentiation is Content Marketing's stock-in-trade. It engages, educates and positions all at once, allowing a company to tell a unique and thorough story.
Here are some examples of Content Marketing I've done for clients recently:
- Copywriting for email, websites, conference agendas, direct mail, other collateral
- Content strategy around newsletters and other customer communications
- Ghostwriting articles for publication
- Creating blog and social content
