Over the past month I've focused on the intersection of email and social media for B-to-B companies. One of my clients, Real Magnet, is launching some pretty innovative tools that give marketers the opportunity to measure the productivity of their social channels alongside email. Most of their clients are B-to-B and associations so my articles for them on the blog and in MediaPost have put the benefits of these tools into a specific B-to-B context.
Here are a few examples:
- Social Media Strategy Do's and Don'ts for B-to-B Part 1, and Part 2
- The ROI of Social Media for B-to-B
- A MediaPost column on Mythbusting the Differences between B-to-B Email and Social
The blogs and articles will roll up (with the appropriate transitions) into a white paper on the topic as well, squeezing twice the productivity out of the same content. Actually three times - this same content began life as a webinar which I've presented 4 times for them, to their own audience and the audiences of their key partners. Here's one of them if you'd like to hear my voice:
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